A logo is one of the most important elements of a company’s branding. It is the first thing customers will notice about your business, so it’s important to make a good impression. A well-designed logo will help you to stand out from the competition and build brand recognition. Here are some tips for creating a...

Your startup is unique. Why would you want to have a logo that looks like every other startup out there?  Generic logos are those that have extensively used and generally common design elements. These are the things that no longer feel special due to their frequent use, use of several color hues, and use across...

Creating a corporate logo is one of those tasks that can be easily neglected or delegated when running a company, especially if you’re a venture capitalist.  It is a mortal sin to suggest a fellow entrepreneur disregard the value of branding. In the same way, we wouldn’t recommend that a start-up owner delegate the final...

No one can undermine the importance of good brand logo design. It leaves a long-lasting impression on the consumer and can never be replaced. The designs of today have evolved a lot. Designing a logo to get your business off the ground has become a daily necessity. Logo designs have become an integral part of...

Have you ever seen a logo design for a brand and felt like you’d seen it before, but for a different brand? Unless that brand has a highly unusual name, you’ve been exposed to a logo cliché—a generic, uninspired graphic that doesn’t do much for the brand it represents. This can happen when a company...

No matter the size or industry of a business, a logo plays a pivotal role in making a powerful brand statement. It is the simplest tool that can distinguish a brand from others which can deliver the same or similar products or services. A logo is not only the mark of a brand but also...