Google Analytics is a powerful tool for measuring and optimizing your website. As an eMarketer report noted, Google Analytics “is now a standard feature of most websites and has become a must-have tool to understand how users interact with your site, measure the effectiveness of digital marketing campaigns, monitor user behavior and much more.” This post will walk you through five ways that you can use Google Analytics to check keyword ranking in Google search. If you aren’t familiar with this software, don’t worry—it’s easy to understand once you get past the initial learning curve. Even if you are comfortable using it, this post can help as a refresher on how to use Google Analytics to check keyword ranking in Google search.
Step 1: Check Which Keywords are Currently Ranking in Google
Your Google Analytics report will be different depending on the goals you are trying to measure. For keyword ranking in Google, log into your Google Analytics account, click on “Acquisition,” select “Search Engine Optimization,” and then click on “Queries” under “Queries Explored.” Now that you’re in the “Queries” report, you can see which keywords are currently ranking in Google. In the table, look for two columns titled “Queries” and “Queries (exact match).” The first is the number of times Google users searched for a term (or multiple terms), and the second is the number of times Google users searched for that exact same term. You’ll want to focus on the Exact Match column, which is the number of times Google users searched for an exact match of your keyword (or a very close variation of your keyword).
Step 2: Find Out Which Keywords Driven the Most Traffic to Your Site
The “Queries” report will also show you which keywords are sending the most traffic to your site. The table will show you the total number of visits and the number of visitors from Google, including the Exact Match number of searches. However, the “Queries” report does not take into account the keywords that your site is ranking for. If you want to see the keywords that are driving the most traffic to your site (and are not included in the “Queries” report), you’ll want to look at the “Content” report. The “Content” report tells you which pages are ranking for which keywords. To find the report, select “Behavior” from the “Acquisition” drop-down menu, select “Site Content,” and then select “Content Explorer.”
Step 3: Check Which Landing Pages Are Producing the Most Conversions
The “Landing Pages” report shows you which pages are driving the most conversions (or what Google calls “activities”). The report will show you the total number of conversions, the number of visitors from Google, and the number of visitors from direct (meaning a user who typed in your web address). The report will also show you which keyword each user landed on, which is helpful if you are tracking more than one keyword for each page. If you want to see which keywords are producing the most conversions, you’ll need to switch to the “Landing Pages” report. To get there, select “Behavior” from the “Acquisition” drop-down menu, select “Site Content,” and then select “Landing Pages.”
Step 4: Identify Which Keywords Are Driving Organic Traffic but No Conversions
If you’re seeing a lot of traffic coming from Google but no conversions, you may be receiving traffic from users who are simply reading your content and leaving your site. If you are tracking a keyword and receiving traffic but no conversions, you can use the “Attribution” report to see which channel (i.With the “Attribution” report to see which channel is sending you the traffic. To get to the “Attribution” report, select “Behavior” from the “Acquisition” drop-down menu, select “ Channel Summary,” and then select “Attribution” from the “Reporting” drop-down menu.
Step 5: Consolidate These Findings With Other Analytics Metrics
If you want a more complete picture of what’s happening on your site, it’s also a good idea to look at other metrics like traffic sources, site content, and demographics. You can find these metrics under the “Audience” section of your Google Analytics report. From there, you can identify what kind of traffic you are getting, the percentage of new versus returning visitors, and the geographic breakdown of your visitors. The “Traffic Sources” report shows you which traffic sources are sending the most traffic to your site. The report will show you the percentage of traffic each source contributes, including social media, search engines, and direct traffic (such as a user typing in your web address). The “Site Content” report shows you which pages are receiving the most traffic. The report will show you the pages that are receiving the most traffic from each source, including social media and search engines. The “Demographics” report shows you the age, gender, and education level of your visitors. This information is helpful for marketers trying to build a more complete picture of their audience.
By checking keyword ranking in Google search, you can better understand how people are finding your site and what they’re looking for. This information is helpful for marketers trying to optimize their site and improve the user experience. While there are many ways to check keyword ranking in Google search, Google Analytics is a great place to start. Your Google Analytics report will be different depending on the goals you are trying to measure, but by checking these reports, you can better understand your site traffic.