Did you know that 73% of Google searches have local intent? This means that users are looking for local businesses, products, services and more. In fact, local searches account for 40% of all searches on Google; with the number growing every day. If your business isn’t getting free traffic from Google with these tips, you’re missing out on a lot of potential customers! It doesn’t matter how big your marketing budget is if you can’t get your website in front of prospective customers. Even if you own a physical store, it is still important to establish yourself online so they can find you when they search. These 6 tips will give you the boost your business needs to get that free organic traffic from Google.
Make sure your website is optimized for Google
First order of business is to make sure your website is optimized for Google. This means that you have the right keywords, headlines, content, and more so that your website is easy to find in Google. If your website isn’t optimized for Google, it’ll be almost impossible to get free traffic from Google. For example, let’s say you run a yoga studio. If you don’t optimize your website for Google, people are only going to be able to find you if they know that you exist and exactly what your business is. In this example, if you don’t optimize for Google, you won’t show up in any searches for “yoga classes in my area” or “yoga studios near me”. Now, you might still get people who come to your website directly and find you that way, but it’s not likely that this will be enough to sustain a growing business.
Add Google My Business information
If you have a brick and mortar store, you should definitely add your Google My Business information. This makes it easy for people to find your store, your address, hours, and more. In addition, it makes it easier for people to click-through and visit your website. This makes it super easy for people to find you, and they don’t have to type anything into the search bar! To add your information to Google My Business, you can login to your Google account and click “Manage places”. From there, click “+Add” to add your business. It’s very easy to do, and will make it easier for people to find you online. If you don’t have a brick and mortar store but you want to get free traffic from Google, you can still click “Add” and add your information. It can be as simple as your business name, address, hours, and some photos.
Produce great content
Another way to get free traffic from Google is to produce great content that ranks in Google’s search engine. This may sound like a tall order, but it’s totally doable. It all comes down to keyword research. You want to make sure that you are using keywords in your articles that people are searching for. For example, let’s say you want to rank for the term “organic dog food”. You could write an article about “the best organic dog food” or “the best dog food for your pooch”. Keep in mind that you need to be writing for people, not for the search engines. This means that you should write for the human reader, not a computer program. This also means that you should try and avoid keyword stuffing (putting your keywords in places that don’t make sense). Keyword stuffing will only hurt your rankings, and will probably get your article removed from Google altogether. Once you’ve written your articles, you need to make sure that they are optimized to get the best search engine results. This means that you want to make sure you have an article title, meta description and an image that makes sense. You also want to make sure that your article has great, quality content that is easily understood by people.
Optimize your website and make it responsive
Another way to get free traffic from Google is to optimize your website and make it responsive. This means that you want to make sure that your website is easy to navigate, and that it is optimized for mobile. For example, if you have a recipe website, you don’t want people to see a recipe that is practically unreadable on their phone. You want to make sure that the site is responsive for all screen sizes, so that people can see the recipes just as clearly on their phone as they would on their computer. You also want to make sure that your website is optimized for Google by using keywords in your headings and tags, and making sure that your meta description is enticing enough to get people to click through. You can also use Google AdWords with your website to get free traffic from Google. You can create an ad that pops up on Google, and people who click on your ad are brought to your website. You pay Google, and Google brings you traffic.
Use Google Ads
Using Google AdWords is another way to get free traffic from Google. AdWords is an advertising platform that you can use to get your website in front of people looking for certain terms and topics. You pay for these ads, and they are shown in Google’s search engine results. This means that if someone is searching for something, and your ad is shown in their search results, your website is brought to them. This is a great way to get free traffic from Google, because your ad is brought directly to people who are searching for what you offer. You do have to be careful when using AdWords though. You don’t want to spend lots of money on ads that don’t bring you any visitors. Before you start spending money on Google AdWords, you need to make sure that your website is set up correctly. Your website needs to be optimized for the keywords you plan on targeting with your ads. Once you’ve created your ads and set a budget, you can sit back and wait for the traffic to come in.
Now that you know these 6 ways to get free, organic traffic from Google, get to it! You don’t want to miss out on all of the potential customers out there who are searching for your products and services. If you’re after even more traffic, try one of these additional strategies. – Host an event: In real life, you can bring people to your business through events. Why not do the same online? Hosting an event on social media is an easy way to bring people to your website through an event. – Guest-post: Guest-posting is a great way to bring people to your site. Guest-posting is when you write a post and get it published on another blog. – Get social: Make sure to stay active on social media. You can also try creating a hashtag and encouraging people to use it. This will bring people to your website as they search for that hashtag. These are just a few ways to bring more traffic to your site. Now that you know the best ways to get free traffic from Google, get to it!
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