‍

Organic search is still the most important source of traffic to websites. Understanding what users are searching for and tailoring your content to those keywords can make a big difference. Google’s new RankBrain algorithm is also making understanding keywords even more important. The RankBrain AI reads the user’s intent from their query, indexing words rather than just documents and allowing Google to understand searches better than before. Here are some tips on how you can get more organic leads on Google without paying for them first (that we know of).

Educate Users on What You Do

This might sound like an obvious one, but you’d be surprised how many companies don’t do this. You must make your business goals clear to potential customers right off the bat. Your content is the first impression that people see, so make it count. Make sure you’re writing for your website. If you try to write for an audience you don’t know or understand, you won’t be able to make your point clear. Use search engine optimization tips to optimize the content you have. Make sure it’s keyword-rich and contains terms your users are searching for. This can be done with a content strategy, like using a keyword research tool that can suggest terms you can use.

Use your content to educate users and show Google what you’re about

One of the easiest ways to improve your Google ranking is to make sure that your content is answering common questions people may have about your industry. This is a great way to educate your users and show Google (and other websites) that you are an authority in your niche. Each page on your website should be tailored to what your target customers are looking for. Make sure your content is top-notch, but that it’s also applicable to what people are searching for. This will help you rank for more terms, and send more leads. Make sure your content is keyword-rich.

Add a blog to your website and use it to write keyword-rich content

If you don’t already have a blog on your website, now is the time. Having a blog on your site allows you to write content specifically tailored to your customers (and the keywords they are searching – just like this one!), answering other common questions they might have. You may also want to consider writing long-form content. Google has been favoring long-form content over short articles lately. This is because people are Googling topics and expecting to find in-depth information. If you’re only providing 500-word articles, you’re missing out on a lot of potential leads and most importantly, Google will not rank your blog article anywhere close to the first page.

Write quality ad copy that includes keywords you want to rank for

One of the best ways to get more organic leads on Google is to write ad copy for the keywords you want to rank for. Google Ads is a great way to test different keywords and ad copy to see what works best for your customers. Google Ads is Google’s advertising service. It allows you to create ads that are shown to people who are searching for related terms, like “organic dog food”. If someone clicks on your ad, it takes them to your website. Google Ads ads is called “text ads” because they are short, keyword-rich, descriptive sentences that appear at the top of the page.

Don’t stop there: Send more organic leads with PPC

Paid search advertising, or PPC, is Google’s other advertising service. While you can use PPC to send more organic leads, it’s also a great way to get more leads on Google quickly, without having to wait for your content to get more natural, organic traffic. PPC is a powerful tool, but it can also be costly. There are many PPC advertising strategies that can help you scale your campaigns quickly. A great way to do this is to scale up your PPC campaign when your website starts to see a significant increase in organic traffic. Once you’ve had time to accumulate a significant amount of organic traffic, you can scale down your PPC campaigns.

Conclusion

Organic search is still the most important source of traffic to websites. Understanding what users are searching for and tailoring your content to those keywords can make a big difference. Google’s new RankBrain algorithm is also making understanding keywords even more important. These are some tips on how you can get more organic leads on Google without paying for them first. Educate users on what you do, use your content to show Google what you’re about, and send more organic leads with PPC.

 

Don’t have time to do all this yourself? We can do it for you!

Send us a message or get in touch with us to have us spearhead your organic campaigns. Included with all campaigns is 1 free platform to run ads on with no ads management fee. (of course you will pay ad spend directly to the platform you choose). You will receive a minimum of 4 high converting blogs per month, posting to your social platforms and Google, Backlinks, citations and much more. This guarantees you top placements in your local area. Regional rankings can be done as well. If you need a bigger area let us know and we can tell you what that would look like.